Acc. to @ZDNet, 85% of customers say they are more likely to support transparent & open brands, w/ Millennials the most likely generation to be impressed by honorable actions. (1/3)
One good way for #Utilities to resonate w/ their customers is to explain kWh usage in terms that they understand, such as on the use of popular appliances.
When you work in the #UtilityIndustry, a kilowatt-hour (kWh) is one of the most straightforward concepts to understand, and is the building block of the average energy bill.
But if you don’t, a kWh can be very confusing.😕1/3
In 2014, @GreenTechMedia wrote about #Utilities referring to people who pay their energy bills as ‘ratepayers’ & the shift towards the use of ‘customer’ instead.
Not only is the word 'customer' easier to understand - it’s less loaded too. 1/3
Whether electric, water, or gas, Utility customers need to be aware that the more usage they consume, the higher their #UtilityBills will be - especially if there are varying costs throughout the day or week. 1/3
Utilities should offer info in formats that are accessible to as many people as possible that can be presented in forms to match different peoples’ physical, sensory, & cognitive abilities w/ WCAG 2.0 compliance.
